The Weber Shandwick Collective

Kat led her team in developing a comprehensive visual identity system that unified the brand's presence across all platforms.

This strategic overhaul ensured consistency and coherence in the brand's global communications, enhancing its visual impact and recognition.

The resulting unified identity strengthened the brand's overall presence, creating a more powerful and effective global communications network.

Work completed at Fathom Creative by:
Kat Scott, Creative Direction
Cameron Maher, Art Direction
Bethany Whitlock, Art Direction
Gayle Villacruz, Design
Riley Permann, Design
Heather Gregg, Project Management